Are you a die-hard Apple user to the point where you won’t use any other brand?
When you take a trip, is Emirates the ONLY airline you’ll consider flying with?
As for coffee … are you unable to imagine a day without a Starbucks latte?
That’s when a brand becomes a religion.
In this modern age, we’re all wrapped up in finding ‘the best’ brands and products. We attach ourselves to a certain brand and – in some cases – we never try anything else.
There are some brands these days that have almost created their own systems of attitudes and practices. As consumers, we adopt those attitudes and practises. We follow them religiously.
For an entrepreneur, it’s the ultimate path to success.
So, how you can turn YOUR brand into a religion? One that generates a mass following of devotees?
Well, you may not reach the heights of Apple or Virgin, but you can use the same strategy that got them their acclaim.
It’s a strategy that all brands can copy – if they know how to.
Transforming your brand into a religion – or even just a household name – won’t happen overnight. It’ll take some serious planning and, most of all, the right attitude.
So, how have other brands captured their followers?
This is how…