Let’s Face It, Marketing Is Boring
It’s unoriginal, uninspiring, and often a blatant regurgitation of old campaigns — maybe with a tiny new twist, just to keep management and clients happy.
At least, most marketing.
Apple’s Cure for the Common Marketing Campaign
When Apple announced the first iPod, they launched a campaign revolving around a tagline people still talk about today.
“1,000 songs in your pocket”
Simple. Clear. Concise.
When Steve Jobs delivered the keynote on October 2001, he welcomed in a new era for Apple products.
The iPod dominated the market and became an instant best-seller, subsequently fueling iTunes to climb as one of the world’s top music platforms.
Most importantly, with the iPod launch, Steve Jobs established a blueprint for influential, revolutionary marketing.
And over the next nine years, Steve Jobs led Apple to launch several more market-dominating products, and those efforts eventually made it America’s first trillion-dollar company.
Here was his secret…