Which is more important to you?
Winning? Or being remembered?
There aren’t many entrepreneurs who’d believe anything is better than winning. But you probably know several who want to win AND be memorable.
The fact is – once you’re memorable, you’re already winning.
As long as it’s for the right reasons!
You already know how important it is to expand your social circle. Build connections, network, get noticed – yada yada yada.
But that’s only going to be effective if people REMEMBER you.
There’s no point in pushing yourself to make conversation with the CEO of the next company you want to work at if he or she can’t even remember your name ten minutes later.
Being memorable will get you – and your business – in the right place. A connection is only a connection that important person can recall your name and your brand.
So, how do you make yourself stand out from the rest of the folk vying for attention?
You do what the experts do. You do what the CEOs and brand managers and high-profile investors of today did when they were in YOUR shoes.
There aren’t many entrepreneurs who try to hide from attention. Being an entrepreneur, after all, is about getting noticed. Getting your brand noticed, getting customers interested, and retaining that interest.
An entrepreneur who spends his or her life hunched over their desk, working on their business, creeping around the periphery and turning down every chance of exposure is likely to be …forgotten.
At least, their products or services will be.
Success and getting noticed go hand in hand. The world’s most famous entrepreneurs are those who have no fear of being the center of attention.
They’ll say and do things that throw them in the spotlight. They orient their lives towards experiences and occasions that will surround them with people who matter: potential customers, the media, John Q. Public…
Because they know that when they’re being noticed, their business is being noticed.
That’s not all. They make sure that when they’re being noticed, they’ll also be remembered.
Humans are fickle beings. Our memories aren’t particularly good. To be at the forefront of your customer’s minds, you’ll need to be proactive in making yourself memorable.
But once you master that, things will change for you very quickly.