Branding

Branding

Are you a die-hard Apple user to the point where you won’t use any other brand? When you take a trip, is Emirates the ONLY airline you’ll consider flying with? As for coffee … are you unable to imagine a day without a Starbucks latte? That’s when a brand becomes a religion. In this modern [...] Start Watching

Which is more important to you? Winning? Or being remembered? There aren’t many entrepreneurs who’d believe anything is better than winning. But you probably know several who want to win AND be memorable. The fact is – once you’re memorable, you’re already winning. As long as it’s for the right reasons! You already know how [...] Start Watching

When you’re thinking of buying a new laptop, how much time do you spend comparing brands and products? Do you stick with the same brand you’ve always used – or do you shop around? Well, research shows that fewer and fewer customers these days are remaining loyal to any one brand. In fact, they’ll usually [...] Start Watching